The Little GuyFoundationNon-Profit Organization

The Little Guy Foundation is a non-profit initiative that uses art, storytelling, and creative partnerships to encourage self-expression, build empathy, and inspire positive social change. Its work focuses on connecting creativity with meaningful action while developing sustainable fundraising strategies to support its mission.

Acquisition Strategy & Creative Production

Developed an overall digital marketing acquisition strategy focused on multi-channel audience growth and targeted outreach funnels for their campaigns. Designed all campaign creatives and visual marketing assets to drive audience engagement, convey the foundation's mission, and increase overall brand visibility.

Revenue model and conversion architecture